Instagram tests a new “Shop” tab for users across the globe to replace the Activity tab

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 08, 2020, 10:00 AM UTC

Users who aren’t part of the test can access Instagram shopping through the Explore section.

Instagram is globally testing a new “Shop” tab to replace the activity tab. The traditional heart icon will replace the shopping bag icon in the navigation menu, and tapping it would take users to the Instagram Shop section.

Select Instagram users from across the world can now access the new Instagram Shop version. The new version of Shop, from the navigation menu, will only feature products from brands that users follow. The activity tab will still be available to users selected for testing.

Product filters by categories like beauty, clothing, travel will be available on the new Shop version. An Instagram spokesperson said, “We’ll use this test to assess how we decide to roll this out".

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