Rise of virtual sports events due to the pandemic can be beneficial for publishers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 07, 2020, 4:12 PM UTC

Big advertisers, like Coca-Cola, are already spending heavy amounts on sports-related adverts.

This piece argues that with professional sports events likely being out of commission due to the pandemic, a majority of organizers are shifting their live events to the virtual space. The move will benefit publishers by giving rise to new advertising opportunities.

While traditional sports and broadcasting might return once the pandemic gets over, the pause in the international sports events has contributed to the growth of the esports industry. For instance, the NFL sponsored a Madden tournament this spring, which was streamed on Twitch.

Events like the Virtual Tour de France could provide an interesting hybrid model that could bring in exciting opportunities in the future. Not only would they allow viewers to watch the events online, but also to try out the challenges themselves.

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