Create attractive shoppable posts and stories on Instagram to improve brand discoverability

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 07, 2020, 1:05 AM UTC

Using countdown stickers in stories can help businesses announce the launch of their products.

This piece suggests ways brands can optimise their Instagram business accounts to increase sales and widen reach. Set up an Instagram Shop and leverage organic posts and stories to effectively share products from the digital storefront and attract consumers.

Building attractive shoppable posts, stories and videos is recommended to get on the Explore Page of Instagram and also to expand the brand’s reach and discoverability. Brands with 10,000 followers or more can use swipe-up links in their stories to direct Instagram traffic to their websites.

Marketers must add shopping tags to Instagram posts and create link tree’s on their bio to make shoppable products easily identifiable and accessible. Building an advertising campaign and uploading IGTV product videos on the platform can improve engagement and sales.

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[19 minute read]