Brands must “act like a person” and rethink communication channels to appeal to consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 07, 2020, 8:58 AM UTC

Employing a social media team can help build a brand’s relationships with its target customers.

To resonate with consumers and influence their purchasing behaviour, marketers must humanise their brand with a distinct, likable personality, voice and tone. Businesses must “act like a person” and rethink communication channels to converse and engage as a human being to connect with consumers on a deeper level.

Creating a team page on the website allows marketers to demonstrate their brand’s humane side and enhance brand authenticity. Brands must converse using words, tones, and rhythm that their audiences can understand.

Adding short and interesting videos, while sharing brand stories is recommended to make the brand appear more humane and relatable. Set clear goals and objectives and share views on certain social issues to demonstrate brand values and humanity.

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