Brands can include live videos in their shared media strategies to build engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 07, 2020, 5:48 PM UTC

Businesses should allocate their media budgets only to the platforms that their customers and prospects already use.

This piece recommends ways how brands can leverage shared media in the PESO model to generate engagement. Businesses can include live videos in their shared media strategies to effectively engage with their prospects. While watching a video is a passive experience, streaming live video provides active experience to the viewers.

Marketers should allocate a specific amount of time each day to read and respond to brand mentions on social media, to efficiently manage time. Businesses can also use tools like CoSchedule to curate and schedule their social media activities.

Companies can also consider creating a community of followers to support their social media efforts. But, marketers should make sure all their social media activities are part of an integrated PESO Model communications strategy.

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