Nearly 70% of consumers are either unaware or uncertain of Facebook ad boycott

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 06, 2020, 5:53 PM UTC

The author of the piece conducted a survey of 1000 US adults between 30th June and 5th July.

Despite almost 1000 advertisers having formally signed on to the Facebook ad boycott, most consumers (38.8%) are unaware of it, according to the survey.  A further 29.4% said they were “not sure” how they felt about the boycott.

While the survey did not screen for actual Facebook users, 19.3% of those surveyed said they supported the boycott. Only, 12.5% said they disapproved of the boycott and its objectives.

Demographically, GenZ men were most likely to support the boycott, with boycott awareness being the highest in 25-34-year-olds. This piece says the limited awareness might help brands that still advertise on the social network through July will not suffer any consequences.

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