Leverage Pinterest to promote business given the platform’s 367 million active monthly users

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 06, 2020, 5:20 AM UTC

98% of Pinners say they have tried something new they found on Pinterest.

Given that Pinterest has 367 million active users monthly and is the third biggest social networking site in the US, marketers must leverage the platform to promote their brands. Marketers must use Pinterest to widen reach, as 83% of weekly users purchased after seeing branded content on the platform.

48% of Pinners use Pinterest for shopping, compared to 14% on Facebook. Creating a story into the brand’s content can help marketers improve engagement, as promotional videos with storylines are watched for longer. Further, 85% of Pinners access Pinterest from their phones.

Creating consistent Pins with landing pages, providing detailed pricing descriptions and using CTAs can lead to more conversions. Brands must craft stunning visuals, tell stories, and create powerful CTAs to enhance campaign performance on the platform.

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