Contributory articles must look to offer novel, valuable advice

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 06, 2020, 10:51 AM UTC

PR professionals must avoid “reincarnating” an old pitch unless there’s a new angle to explore.

This article shares tips on how to get attention for articles amid the pandemic. With people consuming news at all times and not just the traditional “peak” times, the standards that existed earlier about issuing news on certain days and times don’t apply anymore.

While pitching contributed content, it must be ensured that the advice being provided is novel and valuable. While sharing “bad” or negative news with a reporter, businesses must strive to be transparent and accessible as being authentic could lead to a more favourable coverage.

While pitching a timely or regular topic, it helps to know whether it has already been covered by a reporter. Try offering content that educates readers on how to tackle challenges amid the pandemic.

Read the original article

[4 minute read]