Businesses should include an element of surprise in their content to make it shareworthy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 02, 2020, 12:37 PM UTC

They can add information that is contradictory to the popular opinion to create sensational content.

This piece suggests brands should write content that can stir emotion in their audiences, to make it shareworthy. Marketers can add an element of surprise by introducing lesser-known facts in their content.

Creating fresh content on the current trending topics can help get more shares. But, brands should first conduct content and keyword research to identify the ongoing trends. They should, however, develop content around the topics that interest their consumers.

Businesses can also add visual elements in their content or create entirely visual content like videos, to make it more engaging. But, marketers should make their content easily scannable with well-structured sections and sub-sections, short sentences and simple language.  

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