Brands should start making games a serious part of their marketing strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 02, 2020, 2:13 PM UTC

Gaming audiences will generate more revenue than the music and movie industry combined, by the end of the year.

The pandemic has only served to strengthen the gaming industry, and marketers will be amiss to lose this opportunity to connect with their audiences. While the use of games in marketing is not a novel concept, brands should see how they could fit them in their marketing strategies.

Organisations can also build their own games by utilising white label approach to game development. These games can be used to unlock and deliver special offers through in-game achievements.

Marketers can also tap into a highly engaged gamer consumer base by leveraging in-game advertising or sponsoring e-sports tournaments.  Already some fashion brands like 100 Thieves, Valentino and Marc Jacobs are offering digital outfits on the popular game Animal crossing.

Read the original article

[5 minute read]