Marketers can use Facebook groups to create private branded communities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2020, 6:20 PM UTC

Many marketers are prioritizing creating private communities in the current year.

This piece suggests marketers can leverage Facebook groups to create private communities around the specific interests of their brand followers. Creating such communities can enable direct communication between brands and their customers. It can help businesses build organic reach, foster loyalty and encourage repeat orders.

Businesses can conduct contests on Facebook to increase their email subscribers list. They can ask their followers to sign up for marketing emails, in exchange for contest participation. Marketers can further use those email addresses to target customers to increase sales.

Brands can further ask for a participant’s email addresses by organizing free webinars on Facebook. They can also offer valuable content, like a course or white paper, to the potential B2B leads.

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