Investing in ecommerce can help manufacturers posit their brands as industry leaders​

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2020, 12:20 PM UTC

Ecommerce can help companies bridge the gap between B2B and B2C by offering products directly to end-users.

This piece suggests manufacturing companies should invest in ecommerce solutions to provide controlled online selling environment to their business partners. Ecommerce can allow manufacturers direct access to consumers and full control of their customer relationships.

Manufacturers should build an engaging website, which provides helpful information to support consumers’ buying journey. Businesses can include product descriptions with high-quality images, blog posts or articles to educate buyers. They should also provide easy-to-reach contact details on the website and train sales staff to effectively deal with consumer queries.

But, manufactures should first identify their audiences’ needs before building their websites. They should then select and categorise the products they want to sell, to make them easily accessible to the clients.

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[6 minute read]