Align YouTube promotional campaigns with content calendar dates to promote videos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2020, 1:57 AM UTC

Decide on a YouTube upload schedule that works best for the company.

This article suggests marketers create a content calendar schedule for YouTube videos to effectively plan and publish them and drive sales. Research content topics for videos on platforms like Quora, YouTube search, Facebook groups, and surveys to create relevant videos.

Brands must align their content calendar dates with YouTube promotional campaigns to seamlessly upload and promote videos. Marketers should align YouTube video content ideas along with promotional activities to decide on which content topics to go live with each week.

Scheduling upcoming product launches, promotions and new offers in the content calendar can help brands create YouTube videos around these events to promote them. An agency or brand could upload one great video per week, whereas an individual marketer should upload at least three videos per week.

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[6 minute read]