Brands can repurpose old content into fresh pieces to maintain social activity during the crisis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 30, 2020, 5:53 PM UTC

They can convert a podcast into a blog, and a blog into an email or an email into a tweet.

This piece talks about content strategies that businesses can use to maintain a consistent social presence during the crisis. Brands can repurpose existing content like video logs, long-form blogs or marketing emails into fresh pieces of information. Marketers can also add engaging visuals to give a fresh look to their old content.

Brands can utilise user-generated content (UGC) for their social channels to fill up the gaps in their content strategies. For instance, marketers can “Retweet” their audiences’ content or share users’ images on the brand’s Instagram Stories.

Businesses can leverage content creation tools Evernote and PicsArt to create effective content in less time. It can help organisations minimise the budget and efforts required for the content creation process during the uncertainty.

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