Target B2B buyers with SEO optimised content to enhance leads coming through organic search traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 29, 2020, 8:14 AM UTC

Identify competitors and study their keyword data to create an SEO content strategy.

This piece suggests SEO tactics B2B businesses can use to generate high-quality leads from organic search traffic. B2B SEO must focus on search queries with informational intent and branded search queries.

An SEO and keyword strategy that targets B2B buyers at the planning, decision, and set-up stage can help optimise content for each of these stages. Working with the sales team, researching competitors' keywords, and planning SEO content can help marketers develop an SEO strategy targeted towards C-suite executives.

Creating an email outreach campaign and publishing listicles can help brands get into Google’s Knowledge Graph and be associated with competitors in the niche. Use tools like Google Analytics to monitor organic search clicks, leads, and conversions.

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