Marketers should personalise their email content to influence prospects’ buying decisions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 29, 2020, 4:06 PM UTC

80% of consumers are more likely to purchase from brands that offer personalised experiences.

This piece suggests effective email marketing strategies for businesses to acquire more customers. Companies should use customer insights to create personalised emails that can positively influence receivers’ buying decisions.

Brands should segment their audiences based on shared characteristics and create personalised content for each lot. Including an engaging subject line, that trigger an emotional response, can provoke curiosity and help increase email open rates. Marketers should further keep the subject lines concise and avoid over usage of symbols and punctuations.

Optimising email content for mobile devices can also help businesses enhance email open rates. The article states that mobile-friendly emails can reach to more customers as 62% of marketing emails are accessed through mobile devices.

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[13 minute read]