Marketers must create podcasts around topics that build awareness and drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 29, 2020, 1:34 AM UTC

A schedule can help brands be consistent with their podcast series.

This article suggests brands assess their podcasting needs for marketing before creating a podcast campaign. While podcasts can help enhance reach, show expertise and build consumer relationships, marketers must ensure their customers are interested in podcasts, and get creative in making them.

Create podcasts with topics, interviews, and strategies that serve the end goals of the marketing campaign, like enhancing brand and product awareness or increasing sales. To demonstrate expertise in their niche, brands must interview experts, talk about industry topics, and explain their process of working.

Build an editorial calendar around podcast campaigns to schedule podcasts and consistently upload them. Brands must evaluate returns on investment in the first few stages of the Customer Value Journey before investing in a podcast studio.

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