Marketers can leverage Facebook Messenger giveaways to grow their email subscribers’ list

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 29, 2020, 2:56 PM UTC

Bot-based giveaway techniques can help marketers boost email signups with increased efficiency, reduced friction and reduced cost per conversion.

Businesses can use Facebook Messenger to offer giveaways to their consumers in exchange for email signups. The automated bot-based process can reduce friction by populating the email address already associated with the user’s account. Marketers can also run the giveaway on autopilot indefinitely while increasing the number of email subscribers at no or little maintenance.

Marketers should pre-decide their Facebook giveaway and should ideally offer their own branded product or gift card. But, brands must strictly follow the platform’s contest rules before offering any giveaway.

Businesses should further establish an automated and easy prize redemption process. Asking consumers to use the same email address, both while entering the contest and redeeming the prize, can help marketers verify the contestants.

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