Integrating AI with CX strategies can help businesses keep up with their customers’ evolving needs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 29, 2020, 12:14 PM UTC

AI can help brands build a deeper and more personal connection with their customers.

The exponential growth of data requires marketers to leverage AI to analyse large quantities of data for providing better customer experiences. This piece argues customer-focused businesses should utilise AI in CX focused business functions like sales, customer service and marketing, to deliver seamless customer experiences.

Using AI in target account selection and lead nurture process can help brands focus resources into high return accounts and improve ROI. While the predictive analysis can help marketers select potential accounts, leveraging AI for nurturing leads can help them segment accounts based on various factors.

Organisations can also integrate AI with the lead-to-cash process to deliver enjoyable customer experiences. Lead-to-cash is the customer-centric process that starts with buying intention and ends with revenue recognition.

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