Google to combine Search Console and Analytics Data in one report

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 26, 2020, 2:29 AM UTC

Brands uninterested in the trail can unlink their Search Console and Google Analytics properties.

Google has announced an upcoming beta test, where data from Search Console and Analytics will be combined into one report. Site owners have been receiving emails through Search Console about the upcoming trial of the new report.

The trail experience will allow brands to export data from Analytics and one linked Search Console property. The combined report is predicted to be available in a few weeks and site owners will be notified as and when it is accessible.

A large email button in Google’s email directly links the page where site owners can manage integrations between Search Console and Google Analytics. Combining data from the Search Console and Google analytics can help find correlations between pages and make it easier to see keywords driving traffic.

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