Diagnose websites using SEO tools to identify issues and fix search ranking

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 26, 2020, 1:39 AM UTC

Site changes, algorithm updates, and external factors could impact SEO.

This piece suggests identifying areas of a website that may be negatively impacting SEO and search ranking and what brands can do to fix it. Holly Miller Anderson at Macy’s Tech, recommends conducting an SEO diagnosis to determine any internal or external factors affecting search rankings on SERP.

Use tools like Google Analytics, Google Search Console to diagnose plausible factors responsible for a decline in ranking. Changes like code updates, folders having been moved or redirections and factors like algorithm updates or new content from competitors could impact rankings of a website.

Content changes on websites could impact high volume search terms and lead to a decline in search. Brands must accommodate recent search trends and create relevant content to enhance search engine ranking.

Read the original article

[5 minute read]