Use automation tools to manage customer feedback and enhance website conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 25, 2020, 2:22 AM UTC

Collecting customer feedback can provide brands with benchmarks for their business and assign appropriate KPIs for their teams.

This article suggests marketers collect consumer feedback to track customer satisfaction rates throughout their journey and improve online conversions. Insights from this can help in product development, decrease acquisition costs, and provide a competitive advantage for ecommerce products.

Brands can leverage automation tools to effectively manage consumer feedback in one central location and translate reviews into actionable insights. Collect feedback via surveys, one-on-one outreach programs, and monitor social media comments to gauge consumer sentiments online.

Allotting KPIs can help brands keep customer feedback at the forefront for their teams and departments and ensure consumer centricity. Analysing and implementing measures based on feedback helps demonstrate consumer care. It helps read the pulse on consumer sentiments regarding a brand or product.

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[10 minute read]