TikTok introduces TikTok For Business to entice advertisers to the platform

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 25, 2020, 4:42 PM UTC

The social network is wooing advertisers at a time when Facebook is facing an advertising boycott.

The Byte-dance owned app is aiming to be more accessible to brands by giving them advice on how to leverage it for marketing. The TikTok For Business feature will provide marketers with access to tools to improve discovery and connect with communities on the app.

Previously, the several advertising options on TikTok, like in-feed video ads, were not formally outlined for brands. Marketers had to rely on the internet to understand TikTok’s algorithm for building brand presence and awareness.

The short video app that initially favoured user experience over monetisation has only recently made efforts to drive revenue. TikTok is also looking to take on rivals like Snapchat with AR features.

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