Businesses looking to be thought leaders in such times must share new ideas.
This article shares how PR professionals could counsel clients regarding forward-focused communications. PR pros must look for situations where their clients could be thought leaders, and how their forward-thinking views could be translated to blogs, social content and more.
Content must be crafted keeping in mind the long-term impact the pandemic is set to have on your clients as well as their customers. Look to move beyond COVID-19 but be conscious of its impact. Falling back on the content calendar or strategy created pre-pandemic may not be wise as customer behaviour and values may have seen a change.
Insensitivity must be kept at bay while communicating and humanity should be at the core of the strategies being developed. Communications with stakeholders must be humane and respectful.
[4 minute read]