It can also help them identify possible influencers for their brands.
This piece suggests businesses should try to engage with ideal customers by commenting on their posts to get more leads. Providing consumers with value at every interaction can help establish a relationship and help the brand get attention.
Businesses should engage with popular niche accounts in their industries and leave high-value comments to show their expertise. Leaving valuable information in the comments of popular accounts can help brands establish themselves as thought leaders.
Brands should also offer lead magnets, like discount coupons or free PDF downloads, to the followers who click on their websites’ link on their Instagram profiles. They can then request their contact information in exchange for those lead magnets and get them on their email lists.
[7 minute read]