Look for virtual replacements of the brand’s products to offer to consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 24, 2020, 1:57 AM UTC

Companies must be prepared to make adjustments to keep things running in the post-pandemic world.

This article makes some suggestions on how marketers can navigate the post pandemic world. Brands wishing to stay ahead of the curve must highlight ways of staying connected while also getting the work done.

The article recognises that given the financial crisis, even if people won’t be buying as much, engaging with consumers is still a good idea. Companies could look for possible virtual replacements of their offerings. This could also be a time for marketers to use underutilised marketing budgets to test new strategies.  

Businesses could look at providing customers with resources and help selflessly. They could also explore offering payment options and flexibility in financing options. Creating content that addresses consumer pain points and worries is recommended.  

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