Implementing AI in marketing strategies can help retailers recover faster after the crisis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 24, 2020, 5:34 PM UTC

Artificial intelligence enables marketers to generate ROI as soon as they integrate it.

Marketers must prioritise spending and focus on commercial efficiency to achieve quick recovery post-pandemic. Companies should implement Artificial Intelligence to enable predictive marketing and target their best “suspect customers” for specific campaigns.

Leveraging AI enables marketers to focus only on “ROI operations”, helping companies maintain their performance while simultaneously reducing campaign expenses. From inventory management to customer experience, AI can also automate tasks that can otherwise be challenging for marketers to perform at a scale. 

Practices like omnichannel campaign execution can be made simpler by automating processes like data transfer and performance management. It can further free up marketers from operational constraints and allow them to focus on value-added tasks.

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