Ensure consistency of tone across brand website while designing it

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 24, 2020, 8:42 AM UTC

Aim for a smooth and blended design that makes navigation frictionless.

This article suggests how web design can be leveraged for brand building. While designing a website, pay attention to color psychology as colors help consumers in recognising a brand up to 80%. Businesses could go for a color that’s already known in that particular company’s niche.

The tone being used must be consistent across web copy, content, emails and advertising. It must not be “too salesy” or strict or authoritative. While planning web design, use original photographs and not stock images. Also, host a video on the homepage that explains the product or service.

The brand’s logo must be placed strategically on the site, and it must be simple and not overcomplicated or controversial. Further, the images being used on site must not be blurred or small or unnecessary.

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