New advertisers on Instagram won’t be required to link their accounts to a Facebook Page

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 23, 2020, 2:34 AM UTC

This option is only available in the US and Turkey for now.

This piece cites an Adweek article which reported that Instagram will now let new advertisers create ad campaigns without linking their accounts to a Facebook Page. New advertisers on the platform can promote posts from Instagram business accounts without linking to a Facebook ad account or a Page.

However, advertisers already connected to Facebook Ad Manager won’t have the option to delink Instagram profiles from their Facebook Page and run ads on Instagram. Advertisers who only select Instagram for running ads can track ad performances on Instagram direct.

This article notes the reason for potential shift could come amid the recent backlash against the Facebook’s reported failure in curbing hate speech. However, Instagram denies any such speculations, saying the feature was in development for months.

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