Monitor brand mentions to understand consumer sentiments and create relevant social media campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 23, 2020, 8:48 AM UTC

Social listening can help brands collect consumer data, engage consumers, and respond to comments in real-time.

This article suggests marketers create brand monitoring strategies to effectively observe, analyse, and optimise conversions around brand mentions. Brand monitoring allows marketers to maintain their brand’s online reputations, assess consumer sentiments, and engage consumers across social media platforms.

Analysing brand mentions to interpret consumer sentiments online and create relevant social media campaigns. Marketers can further leverage user-generated content like Instagram Stories for campaigns by actively monitoring brand mentions social media platforms.

Track brand conversations and metrics like critical keywords, brand name and products, inbound links, and more, to measure brand awareness and ROI on social media platforms. Brands can use tools Google Alerts and Google Search Console to monitor keywords and track search traffic performance for inbound links.

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