Ecommerce businesses should optimise content for visual search to enhance their reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2020, 4:45 PM UTC

Businesses, which are optimised for visual search, will see their digital commerce revenue increase by 30% by 2021, according to a Gartner report.

Though enterprise search platforms have improved their text and keyword-based query capabilities, they can be inefficient for many consumers. Consumers often lack the necessary vocabulary to describe a specific product or its benefits. However, leveraging AI-powered visual search will enable consumers to find their desired items easily.

Major platforms like Google and Facebook are already using AI to enhance visual search accuracy while simultaneously understanding consumer preferences to improve customer experience. Ecommerce businesses should optimise their product-related visual content to increase their chances of ranking higher on the search engines.

Leveraging AI can further help businesses place products based on consumer preferences. However, marketers need to place their images properly with accurate metadata and relevant keywords.

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