C-suite executives took 8% longer to open requested B2B content than others, reveals survey

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2020, 3:15 PM UTC

NetLine Corporation’s 2020 State of B2B Content Consumption and Demand report highlights important B2B content marketing statistics.

The report states that executives and leaders in most job categories took 8% longer to open requested B2B content than employees in other hierarchies. Further, 11.42% of C-suite executives opened the content at 10 AM and while less than 2% open it at 8 AM.

Information Technology sector has made the maximum demand for B2B content, with over 30% of the overall demand coming from this sector. High-tech IT industry also had the most active audience who is most likely to request and engage with the B2B content.

The most requested type of B2B content was e-books, followed by white papers and guides. NetLine’s report reveals that 56% of the overall market inventory comprised of these three kinds of B2B content.

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