Brands must leverage webinars and podcasts to communicate valuable information efficiently

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 22, 2020, 9:11 AM UTC

55% of brands plan to increase the number of webinars they are creating in 2020, as per Flow.

This article states that webinars and podcasts can help brands connect with audiences and communicate valuable information in a short period. Webinars allow for real-time audience interactions with live Q&A sessions and provide multi-media communication features.

Webinars allow for real-time Q&A. They attract relevant audiences, allow pre-recording and scheduling sessions and enhance conversions and engagements. With podcasts, marketers can make content more accessible, share expertise, improve brand awareness, and generate leads with minimal equipment and marketing efforts.

However, webinars are time-consuming and don’t allow audiences to forward through sessions, while podcasts lack visual elements, real-time interactions, and targeted audiences. The author contends while both are important, webinars are more favoured as they can interact with highly- targeted audiences.

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