Businesses should ask consumers to share feedback on one review platform at a time

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2020, 6:06 PM UTC

They should also use negative reviews to improve or innovate product ideas.

This piece recommends marketers should offer one platform at a time to the consumer while asking for their feedback, instead of asking them for reviews on multiple platforms. Companies can ask the same consumer to share input on another platform over time.

However, marketers should give extra attention to Google reviews as one user review on Google reflects on multiple pages like Maps and brand SERP. Businesses should also regularly monitor their reviews and answer consumer questions on Google.

Companies can also create on-site communication facilities like live chat support that ends with the customer rating option. Allowing website visitors to leave instant feedback and enabling social listening can help brands identify areas for improvement. Businesses can also collaborate with influencers to gather positive expert reviews.

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