Asking specific questions from influencers can help brands elicit detailed responses for B2B content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2020, 4:15 PM UTC

But, marketers should focus on questions that bring value to industry conversations.

This piece suggests content marketers should make complete use of an influencer’s experience and insights for creating effective influencer content. Instead of centring the conversation on general industry challenges, marketers should ask questions about specific problems to draw out more detailed and thoughtful responses for their content.

Brands can also invite audiences to ask questions for influencers to get useful inputs for content. They can either leverage social media channels and email newsletters or run long-tail keyword research to identify relevant audience questions.

Prodding influencers about practical experiences and how they deal with the challenges can help demonstrate their expertise in action. It can also help marketers offer a more grounded and relatable view of the subject for their audiences.

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