70% of customers first go to a store’s website looking for specific information

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 18, 2020, 1:37 AM UTC

Emails and websites are preferred sources among consumers seeking brand updates, as per Adobe Spark’s survey.

The report found that 70% of consumers first go to a store’s website when looking for specific information. However, 33% of consumers chose social media to interact with brands during the pandemic.

When it comes to receiving brand updates, 29% prefer company websites and 21% of customers lean towards email newsletters. Only 19% look towards brand updates on social media. 7% of consumers get their updates from direct mail and mobile.

Brian Nemhauser, of Adobe Spark, says, “Customers will always want on-demand information that allows them to passively find what they are looking for when they want it”. This article states brands must employ a variety of platforms, to meet consumers where they are.

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