More than half of local businesses plan to continue investing in new services during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 17, 2020, 3:57 PM UTC

It includes offering amenities like home delivery, curbside pickup, and video conferencing.

Moz’s “The State of Local SEO Industry Report 2020” reveals that 51% of local businesses would continue to invest in new services to deliver products and services during COVID-19 pandemic. These businesses have been embracing organic assets before the pandemic, but have been investing in new methods to meet emergency needs.

Many marketers have also continued to use local business websites to connect with their communities. This piece argues that maintaining a reliable site can position local businesses to implement e-commerce better, take orders and host gated video consultations, in the future.

Real-time communication between consumers and brands is also an area of concern for local search marketers. 94% of surveyed respondents said they are consulting with clients on topics like real-world customer services and consumer policies.

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