Using testimonials can improve SEO rankings as they offer natural long-tail keywords

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 16, 2020, 4:26 PM UTC

Businesses can include customer testimonials in their blog posts to build credibility.

This piece suggests practical ways of using customer testimonials in their content to drive more leads and conversions. Businesses can add screenshots of clients’ testimonials or use their statements as quotes in their blog posts to attract reader attention.

To build social proof, marketers can request their most prominent clients to write positive reviews about their experience with brands’ products or services. Brands can also use real-time live-action as social proof to show that people are purchasing products and services.

Marketers can further include video testimonials in their content to highlight how their products can add value to customer lives. Brands can also request their best customers to film video testimonials to showcase their products further.

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[12 minute read]