Digital shopping activity in April-May 2020 up 7%, as compared to same period in 2019

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 16, 2020, 2:43 AM UTC

Smartphones increased the share of online sales in May to about 40% of all ecommerce revenue.

As per Adobe’s Digital Economy Index report, digital shopping activity this year exceeded holiday 2019 by 7%, a $52 billion increase from April-May 2019. Encouraged by this, the market is seeing more small merchants venture into digital commerce.

The author adds that both Amazon and Walmart are looking to attract these merchants. Walmart has partnered Shopify to provide Shopify’s small and medium businesses (SMBs) access to’s 120 million visitors.

Further, Amazon is offering up to $1 million lines of credit to its SMB sellers through a partnership. The article recognises that as stores reopen, offline sales will continue to dominate but retailer’s efforts would increasingly be online, as that’s where the growth story is predicted to be.  

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