Pinterest shares new insights into online grocery shopping, predicting a wider shift among consumers in e-commerce behaviour.
As per the report, 50% of US consumers now have bought groceries online since the pandemic broke. This is a 40% jump over last year. It could “cause a lasting step change” in the grocery sector of e-commerce as consumers who never shopped groceries online are now comfortable doing so.
The number of online purchases through Pinterest increased nearly 70% month-on-month in March 2020 for grocery retailers. Further, 26%-67% of Pinterest users are more likely to use a digital fulfilment option for grocery shopping.
Over 60% of Pinners are early tech adopters, according to Pinterest. This article states if the significant growth in e-commerce remains, companies could be forced to re-evaluate their digital options and find new ways to meet consumers.
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