31% of Americans won’t spend with brands who failed to communicate during COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 16, 2020, 11:15 AM UTC

Media Frenzy Global surveyed 13,000 consumers globally on brand communications amid the pandemic.

The report states that 31% of US consumers believe businesses that were uncommunicative during COVID-19 are in financial trouble, and so consumers are less likely to spend with them. However, Over 35% respondents would spend their money with brands that communicated to inspire and give hope during the crisis.

Further, more than a third of participants are concerned about their job security if their company has gone quiet, especially in the US (35%). 50% of the respondents in the US reported an increase in their content consumption through the pandemic.

47% of those surveyed wish to hear news unrelated to the pandemic. 20% don’t share those views. 51% of millennials and 43% of people in their 70s and 80s want to hear non-COVID-19 news.

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