Disney+ leapfrogs to the top spot in the ‘most beloved brands’ list

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 15, 2020, 6:07 PM UTC

The newly launched platform had a very high positive-to-negative conversation ratio.

A combination of stay-at-home orders along with a solid content line-up helped Disney+ vault 410 spots to become the most loved brand in offline consumer conversations. A study by Engagement Labs’ TotalSocial found the streaming platform lead 600 brands that were measured from March to May this year.

The lockdown has also increased consumers’ focus on media and entertainment brands, grocery stores and personal hygiene products. Other streamers like Netflix, Amazon Prime, HGTV, and Spotify also saw a bump in their rankings. Despite most sports events being cancelled, the NFL also saw an upswing.

With an upsurge in home-cooking, Food Network was the most loved brand for online conversations. Online grocery stores Publix and H-E-B also made to the top 10 list as consumers stocked up on essentials.

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