16% of SMBs are unaware of their recovery time objectives

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 15, 2020, 10:18 AM UTC

A website not being available for any amount of time could cost a business dearly.

Despite digital data being extremely important to companies, an Infrascale study found that 16% of small and medium businesses (SMBs) are unaware of their recovery time objectives (RTOs). The article defines RTO as “the time between the recovery process a business initiates until its infrastructure and services are available”.  

Over one in five respondents currently don’t have a disaster recovery or backup solution. 31% participants cited not having the right resources or budget as the reason for their unpreparedness.

However, 24% of those polled expect data to be recovered in less than 10 minutes following a disaster. Only 9% have an RTO of a minute or less. The RTO is one day for 17% of respondents, an “eternity for any business with a strong online presence”.  

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