Retailers must offer seamless and safe in-store experiences to attract consumers post-lockdown

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 12, 2020, 4:03 PM UTC

With the UK government allowing the sale of non-essential items from June 15th, retail stores should work to mitigate the risk of coronavirus spread.

Apart from adhering to government regulations on hygiene and social distancing norms, shops must go the extra mile to build consumer confidence in their safety measures. Leveraging digital technologies like augmented reality can help offline stores deliver immersive and engaging experiences.

Since consumers are now more familiar with the smooth experience of online shopping, retailers need to create a seamless shopping experience. They should offer easy-to-follow in-store instructions and ensure proper store sanitation to assure consumers’ concern about safety.

Companies can start engaging with consumers through various mediums, even when they are queuing outside the store. They should also utilise technologies to make trials before purchase “totally contactless.”

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