Messages around price control for key items is a high priority among consumers, as per Gfk’s research.
The report found 55% of US consumers wanting brands to adopt a new set of concerns and communication messages that are more reflective of the outbreak post-pandemic. A majority of consumers would like to see messages about protecting consumer and employee health.
Of those polled, 45% believe that companies must return to communication themes employed before the crisis. Innovations, promotions and general product information were preferred messages among consumers wanting brands to return to pre-COVID themes.
66% of consumers with children under age three would favour messages from pre-COVID times compared to 34% with no children. Consumers (56%) living in large urban areas leaned towards earlier themes. 40% living in smaller cities shared the same sentiments.
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