Creating solution-focused content can help marketers enhance conversion rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2020, 4:27 PM UTC

Aligning marketing efforts with the target audience’s needs can offer a valuable service experience for customers.

This piece shares an article from Microsoft as an example to portray how marketers can write about services to let readers think beyond the usual product, price and promotion. The content should reflect that the brand is not selling a product, but an experience.

The article states if a content piece can enable consumers to see how a service could benefit them and improve their situation, it can eventually boost conversion rates on the website and move buyers through the sales funnel. Interacting with the target audiences can help brands gather consumer insights.

Businesses should use the designated keywords and service names next to each other in every context including the headline, subheads and body. However, they should be honest about their promises and avoid comparisons with competitor services.

Read the original article

[10 minute read]