63% of companies diverted their SEO budgets to PPC midst COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2020, 2:52 AM UTC

Serpstat surveyed over 4,500 digital marketing professionals across USA and Europe.

The report states 63% of survey participants confirmed redistribution of their SEO budgets to pay-per-click (PPC), indicating a shift to short-term goals. Though 27% of those polled reported a surge in traffic, 28% of respondents suffered a slight drop.

While, 27% of respondents reported an insignificant drop in sales, 26% saw a “dramatic decline”. 18% of marketers noted a sales uplift. However, 46% experienced customer churn, leading to product and service improvements by many businesses to retain loyal consumers.

Offering discounts (23%) and providing anti-crisis deals (19%) were top actions taken to retain loyal consumers. Only 12% managed to attract new consumers during quarantine. Most participants (64%) confirmed working from home, while 6% of marketing managers worked in offices.

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