Serpstat surveyed over 4,500 digital marketing professionals across USA and Europe.
The report states 63% of survey participants confirmed redistribution of their SEO budgets to pay-per-click (PPC), indicating a shift to short-term goals. Though 27% of those polled reported a surge in traffic, 28% of respondents suffered a slight drop.
While, 27% of respondents reported an insignificant drop in sales, 26% saw a “dramatic decline”. 18% of marketers noted a sales uplift. However, 46% experienced customer churn, leading to product and service improvements by many businesses to retain loyal consumers.
Offering discounts (23%) and providing anti-crisis deals (19%) were top actions taken to retain loyal consumers. Only 12% managed to attract new consumers during quarantine. Most participants (64%) confirmed working from home, while 6% of marketing managers worked in offices.
[5 minute read]