Marketers can include Wikipedia links in their content to generate a steady flow of traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 10, 2020, 3:00 PM UTC

External links should be added only at the bottom of their articles.

This piece talks about important link acquisition strategies that businesses can leverage to increase relevant traffic. Marketers can include links from Wikipedia in their content to have a steady flow of traffic. But, they should avoid including numerous links to maintain credibility.

Marketers can create content on trending topics to get backlinks from bloggers and journalists who write on those topics. Businesses can also monitor their competitors' most recent links and link-building strategies to find out fresh ideas on generating new links.

To gain organic links, brands can build their content marketing strategies around answering popular niche questions on their websites and forums. Marketers can leverage tools like BuzzSumo to determine popular question patterns that their target audiences are using.

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