Google gives a ranking advantage to the pages whose titles and URLs match a Google Lens search term

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 09, 2020, 5:45 PM UTC

Backlinko analysed Google Lens search results to understand how visual search works.

The survey revealed that pages that have titles and URLs that match a Google Lens search term could have a ranking advantage over others. 32.5% of Google Lens results had a keyword that matched with the page’s title tag.

The report further found that images that are placed higher on a web page have higher chances of ranking in Google Lens search results. Approximately 1/3rd of Google Lens image results are images that appear in the top 25% space of a web page.

Google Lens also gives a ranking advantage to the websites that are optimised for mobile devices. 90.6% of Google Lens results appeared from mobile-friendly websites, while almost 77% of ranking pages in Google Lens are mobile-friendly.

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