Diverse review teams can help prevent biases from creeping into company communications

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 08, 2020, 12:19 PM UTC

Businesses should also scrutinise their internal policies and systems to eradicate inequalities within their organisations.

This piece suggests companies should have thoughtful communication strategies in place, to foster trust and solidarity during periods of civil unrest. To prevent any biases in the communication messages, organisations should have a diverse review team to assess those messages.

Businesses should address the social reality and the voice of their employees, in their messages instead of protecting their brands. Organisations can cite real feedback from African American employees and people who support the Black Lives Matter movement to convey real emotions in their messages.

Companies can also leverage HR resources and employee assistance programs to help their employees freely express their feelings and experiences. Business leaders should further maintain consistent external communication while staying true to their values.

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